Shiny Image 2016
Corporate Identity System
Shiny Image INTRODUCTION
Established in 2001, Shiny Image has provided high-quality window exhibition and outdoor advertisement for 17 years. This company is a design-oriented company, aiming to provides all kinds of design-related service. This is my first employer after I graduated from Tainan University of Technology. For every new employee, they need to redesign the branding whether their design is applied. This is a kind of ritual for new employees.
CIS INTRODUCTION
CIS is an abbreviation of “Corporate Identification System”, which helps customer to recognize the corporate more clearly. Clearly, CIS is an extremely part of a company, and I was responsible for CIS design for more than 2 years. In this period, I have to draw the raw-version logo and design the icon for the relating product. After proposed several version of design, I present the design in front of my customer in order to get their feedback more efficiently. Specifically in this project, I design the logo, fonts and related product, such as mailing package and letters.
LOGO Design
Business Card
Signboard
Color System
EDM DESIGN
Also, I was responsible for the Electronic Direct Mail design. Generally speaking, EDM is part of CIS design, except I have to layout the text as well as graphic content at the same time.
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