iBLUES

BRAND INTRODUCTION

iBlues is a sensual and feminine brand characterized by eye-catching shapes and colors. It is aimed at a young, bold and curious woman, who is very receptive to the world of fashion, loves being part of it and keeping up-to-date with the latest trend so as to be daring with her looks. The recognizable style, attention to detail and high-quality fabrics, all with an eye on price, are the main ingredients that make iBlues one of the leading brands for effortless glam.

Founded in 1975 the iBlues collections are produced and distributed by Marella, part of the Max Mara group.

RESPONSIBILITY

In iBlues, I was responsible for event planning and implementation of the display point. At the same time, I have to send the layout confirmation to our customer and negotiate directly with them.

In the Pre-Manufactured session, I determined and analyzed the required material based on the guideline, then find the appropriate material in the local store. Asides from negotiating with the customer, I also have to communicate with the wooden artisan. Those artisans do not speak the normal language, they use dialect as their main language. Therefore, I have to learn how to speak the dialect in order to communicate with them, without the language gap.

After completing all of the pre-manufacturing procedure, I supervised those artisans when producing the window during the midnight. These work can only be done in the midnight, for the window is located in department stores, we cannot install the window during the daytime.